A unique workshop for User Experience teams to explore how to design with empathy for the end-user: taking into account their feelings about the product, life events that may make using your product stressful for your user, and how to solve your user's true pain points.
Attendees will learn: Tools to map a user's journey, create personas, conduct research and share insights.
About this speaker: Rob is a VP of UX at Mastercard with a two-decade long career designing for financial services, focusing on credit and payments for such companies like PayPal, Bank of America, Bill Me Later and MBNA.
Celebrity or Keynote
Length: 90 minutes
Equipment required: Projector
Post event tools included: none
Includes pre-event consultation: If desired